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GROUP OVERVIEW > Who We Are

Who we are

We are clearly focused on becoming the preferred vertically integrated QSR and Retail franchisor and licensee in Africa; giving superior returns to franchisees and shareholders; displaying leading corporate social citizenship and making a positive impact within the communities we trade.

Taste is an South African-based management group that owns or licenses a portfolio of corporate owned and franchised, category specialist and formula-driven, quick-service restaurant and retail brands with the following characteristics:

MANAGEMENT

GROUP

Doing the right thing all the time. Being honest, but compassionate.;

INVESTED IN A

PORTFOLIO

The ability to make sound decisions and inspire others to perform well.;

MOSTLY

FRANCHISED

Spend your energy on all the things that matter. Make big changes to big things.;

CATEGORY

SPECIALIST

Respect yourself, colleagues and diversity of culture, opinion and race.;

FORMULA

DRIVEN

Listen to the world. Enrol good minds to interpret it. Act on what you hear.;

 

They are sustainably and compelling branded, where the brand itself is an important differentiating factor:

BRAND

SUSTAINABILITY

Be positive. Work hard because you can. Believe in what you do.; and

 

BRAND

SUSTAINABILITY

Where team members come to each other's assistance..

 

Taste Holdings - What We Value Info-Graph, TRUE NORTH: our vision for a better company

 

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