GROUP OVERVIEW > Who We Are
We are clearly focused on becoming the preferred vertically integrated QSR and Retail franchisor and licensee in Africa; giving superior returns to franchisees and shareholders; displaying leading corporate social citizenship and making a positive impact within the communities we trade.
Taste is an South African-based management group that owns or licenses a portfolio of corporate owned and franchised, category specialist and formula-driven, quick-service restaurant and retail brands with the following characteristics:
Doing the right thing all the time. Being honest, but compassionate.;
The ability to make sound decisions and inspire others to perform well.;
Spend your energy on all the things that matter. Make big changes to big things.;
Respect yourself, colleagues and diversity of culture, opinion and race.;
Listen to the world. Enrol good minds to interpret it. Act on what you hear.;
They are sustainably and compelling branded, where the brand itself is an important differentiating factor:
Be positive. Work hard because you can. Believe in what you do.; and
Where team members come to each other's assistance..