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    "Taste Holdings saw potential in me and I used it."



    "I love interacting with my clients and my staff also play a massive role. My staff are my family"



    "We call each other partners because we believe that together we embrace diversity to create a sense of belonging"

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Food Division

Taste's food brands are strategically spread across a diversified portfolio of the most popular product categories and dining occasions, including coffee, chicken, pizza, fish, breakfast and burgers. These brands are aimed at:
• middle and upper income consumers (Starbucks Coffee, Domino's Pizza and Maxi's); and
• the large low to middle income consumer segment The Fish & Chip Co.
These brands are all underpinned by strong value price points and relatively simple in-store operations, making them ideal to franchise or own as corporate stores.
With the exception of Starbucks and Domino's Pizza, franchisees own almost all outlets.




Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality Arabica coffee. Today, in more than 73 markets with more than 26 000 stores around the globe, Starbucks is the premier roaster and retailer of specialty coffee in the world.

Starbucks franchise enquiries: As Taste is the licensee the outlets will not be sub-franchised and will be owned directly by Taste


Starbucks Logo


Domino's Pizza

Domino's Pizza is the world's largest pizza delivery brand, with more than 15 000 outlets spread over 85 countries. Taste has a 30-year master licence agreement to develop the brand in South Africa. Domino's leads its market category due to world-class manufacturing and distribution of its food ingredients, systemised fast delivery and industry leading e-commerce platforms.

Domino's Pizza Logo




A well-established casual-dining restaurant format serving breakfast, lunch and dinner. The brand is family friendly, with a menu offering classic comfort food.

Maxi's Logo



The Fish & Chip Co

The Fish & Chip Co offers good quality, affordable food armed at lower to middle income consumers.

Fish and Chips Co. Logo




Luxury Goods Division

Taste's Luxury Goods Division offers a diversified portfolio aimed at first time jewellery buyers right through to discerning premium Swiss watch collectors. The NWJ brand offers a wide range of primarily 9ct and 18ct gold and silver jewellery, as well as numerous branded watches aimed at entry level watch buyers. Its vertically integrated model supports a strong value proposition, innovation and guaranteed quality. Arthur Kaplan's 45-year bespoke jewellery heritage is complemented by being South Africa's largest retailer of luxury Swiss watches, thereby appealing to middle and upper income consumers. World's Finest Watches supports collectors of premium luxury watches.




This 35-year-old brand serves the middle to upper income market and offers jewellery from affordable fashion items to pieces crafted in 18ct gold. Within this brand, Taste operates both franchised and corporate owned stores. At year end, it directly owned 49 of the 69 NWJ outlets. The group's manufacturing capability manufactures some 45% of what the brand sells.

Taste Holdings - NWJ Logo



Arthur Kaplan

Arthur Kaplan is a luxury jewellery and Swiss watch retailer with stores located in premium South African shopping centres. Arthur Kaplan's brand appeal is its legacy of personal attention, created over many decades. All nine Arthur Kaplan stores are corporate owned. Arthur Kaplan is the leading retailer of luxury Swiss watches, including Rolex, Omega, Breitling, TAG Heuer, Longines and Rado. A recent agreement concluded with Richemont has added Cartier, IWC and Montblanc ranges as a "store within store" concept.

Taste Holdings - Arthur Kaplan Logo



World's Finest Watches

World's Finest Watches, a specialist luxury watch retailer located in Nelson Mandela Square, Sandton, is an iconic destination for enthusiasts and collectors. This store offers a curated range of the finest Swiss branded watches. The World's Finest Watches is a corporate owned store.

Taste Holdings - World's Finest Watches Logo