GROUP OVERVIEW > CSI
Creating new jobs
Job creation and enterprise development are critical to developing the South African economy. Taste's franchising business model provides proven and sustainable enterprise development opportunities for small businesses, which are supported by seasoned franchisors. At the same time, franchised outlets create new jobs. (See our Human Capital achievements on page 27 for further details on our job creation success.) In many cases, the opening of a new Taste franchise store provides people with their first job. In addition, they gain portable skills through the skills training they receive in our outlets.
Taste's five-day Changing Lanes life skills and job readiness programme, implemented by Khulisa, includes modules specific to working within the QSR industry, such as the acts that govern the industry, as well as a practical overview of what it is really like to work in a QSR on a daily basis. These modules demonstrate to candidates what will be expected of them and help them to assess whether they are suitable recruits for the industry. Following this programme, a Domino's Pizza or Starbucks representative is introduced to the candidates in their community environment, to give the potential employer an opportunity to gain an understanding of where the candidates live and of the environmental circumstances that may at times have an impact on their ability to perform – notably transport issues. This has proved to be a successful retention strategy. After this introduction between the identified and trained candidates and the employer, the successful candidates begin work at either a Domino’s Pizza or Starbucks store. This year, 25 people were trained for possible Starbucks placements. Of these, 14 were subsequently recruited and trained as baristas. Our new baristas were assigned to the Starbucks stores at Brooklyn, Florida Road, Gateway, Melrose Arch, Menlyn Park and Rosebank. By the end of the reporting period all 14 were still in employment – a 100% retention rate.
Harambee was chosen as a recruitment partner to assist with recruitment at entry-level positions for Domino’s and Starbucks stores. Harambee is a not-for-profit social enterprise with extensive experience-building solutions and innovations that can help solve the global youth unemployment challenge. They partner with business, government, young people and others committed to results that can work at scale. This NPO connects employers looking for entry-level talent to high-potential South African youth who are hungry for opportunity, but lack the household incomes and networks to access jobs. The youth unemployment challenge is tackled using data, innovation, partnerships and on-the-ground experience to build pragmatic, implementable solutions that deliver results.
Corporate social initiatives
Taste's partnership with the Just Footprints Foundation is an integral part of our corporate social investment (CSI), specifically because it stimulates young minds and creates memories in the lives of South Africa’s youth. This programme establishes the social infrastructure to support children suffering from serious life-threatening diseases and life challenges.
Just Footprints Foundation hosts unique outdoor camping experiences at no cost for children with serious health and life challenges and disabilities. At "Camp Footprints", opportunities are provided for children to participate in an amazing life-changing adventure, learn new skills through intentional programming, develop confidence and enhance their self-esteem in a secure, respectful, nurturing and fun camp environment. Our campers are encouraged to be fearless, escape, fantasise and be joyful kids once again, supported by a professional medical team, as well as trained and caring staff and volunteers. Camp Footprints programmes enable campers to reach beyond the barriers of their conditions and help build important connections that foster resilience in the face of challenge, restore their hope for the future, renew their spirit of childhood and regain their sense of possibility.
Just Footprints Foundation hosted its annual "Christmas in the Bush" camp for 2017 in Dinokeng from 11 to 15 December. Altogether 52 children from Tembisa Child and Family Welfare Society were the lucky beneficiaries. Taste Holdings has, for many years, been one of the Just Footprints partners that fund this camp initiative.
The team invited some well-known celebrities to visit the camp and spend the day with the children. Everyone joined in the various camp activities – interacting with the campers, playing games with them and assisting them in choreographing their various dance, song, drumming and drama routines for a special talent show, Camp Footprints Got Talent, which took place after lunch. The campers also received a gift bag filled with treats and enjoyed Domino's Pizza while watching a movie under the stars. The next day the team brought their Christmas cheer to the camp with decorations and a delicious lunch. After lunch, Father Christmas arrived with a beautiful watch from NWJ for each camper.
Thereafter, the team left for their annual pilgrimage to deliver food and treats to the TLC Old Aged Home in Hammanskraal.
During the period under review, the Taste Food and Jewellery divisions contributed and participated to various social initiatives such as:
• Just Footprints Foundation;
• 67-minutes for Mandela Day;
• TLC Old Aged Home Dinokeng, Hammanskraal;
• Uitkoms Home for Girls;
• Thembisa Child and Welfare Society;
• Nelson Mandela Children’s Home; and
• The Haven Care Centre.